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CEREALSLY COCOA BARS

[2019]

A final deliverable for my marketing communications class was to create a chocolate product and marketing campaign around it. My team and I created the "ReMix" chocolate bar.

 

 

 

 

 

 

 

 

 

 

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the challenge

Pitch a creative campaign for a chocolate product to potential investors.

the solution

Cerealsly Cocoa "ReMix" bars is marketed towards health-conscious mothers and their children. The integration of technology is what allows the ReMix bar to stand out in the market. With the help of LensStudio by Snapchat, interactive lenses would be created of "ReMix family" mascots. Every ReMix bar would include a collectible "ReMix family" sticker with a Snapcode. The goal is to gain brand familiarity through initial brand curiosity. Online sharing and organic company engagement willincrease awareness. My task was to design and create the digital assets. Elements of joy, quirkiness, and humor were considerd during the design of all campaign materials. 

Mock-up Instagram story advertisement for the Cerealsly Cocoa ReMix Bars.

Animation by: Emily Aranas

Sound by: Andrew LeBlanc

Chocolate Packaging Mockups-2 copy.png

ReMix Bar wrapper design.

Graphic by: Emily Aranas

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PRINT POSTER 1.png

Print advertisements would include QR codes. When scanned, individuals would be directed straight to the Cerealsly Cocoa website.

Graphic by: Emily Aranas

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Join the ReMix Fam!.png

The main objective was to portray a sense of community and transparency. Mother's would be greeted by this newsletter pop-up while entering the site. 

Graphic by: Emily Aranas

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SNAPCHAT 1.png
SNAPCHAT 2.png

Samples of the "ReMix family" mascot lenses. â€‹

Graphic by: Emily Aranas

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