MKTR AD AGENCY SIMLUATION:
PIAOLIANG BEAUTY CASE
[2018]
I entered my first case competition which was sponsored by Reality Engine. The case competition lasted a month and deliverables were due every week.
the challenge
A skincare product rooted in traditional Chinese medicine aims to penetrate the Western beauty market.
Piaoliang attempted to penetrate the Australian market but failed to succeed due to missing the market's perception of beauty. Piaoliang initially marketed "perfect beauty" through Asian markets and was highly successful.
the solution
Highlight the benefits of traditional Chinese medicine in regard to anti-ageing within the Piaoliang beauty products.
Attract natural and diverse beauty standards in Western culture. Integrate relations with popular Canadian influencers through the reach of social media channels.
